What College Can Afford Not to Have an Online Application?

Calculate how much time your admission staff is currently spending hand keying in application data. What about eyeballing paper applications for missing requirements that could be validated online instantly and done right the first time without having to play back and forth with applicants? What about all the possible applicants that are being turned away by not having an online application running on the web?

Let’s take a look at true cost if your institution loses just one applicant, according to average college prices in 2009-2010 reported by College Board:

Average cost of private four-year college: $26,273 x 4 years = $105,092
Average cost of public four-year college: $7,020 x 4 years = $28,080
Average cost of public two-year college: $2,544 x 2 years = $10,176

Take a look at some of the statistics:

  • A poll conducted by education market research firm Art & Science and sponsored by Embark showed that 63% of students preferred applying online, 15% said they didn’t plan on filling out any paper applications at all.
  • Surveying nearly 250 colleges and universities across the U.S., the “average” college has seen a 36% increase in online inquiries and a 35% increase in online applications over the past year. In addition, one out of five colleges surveyed (22%) now accept application fees directly through their Web site.
  • Nine out of ten colleges surveyed reported seeing a rise in online applications, with one out of five citing increases in excess of 50% over the same time period. The proportion of schools without an online application capability further decreased over the past year from 11% to 6%.
  • The telephone survey found that almost all prospective college students had access to the Internet either at home or school.
  • According to a survey by consulting firm Education Now and online application service ApplyYourself, nearly 65 percent of schools accepted online applications.
  • During a recent survey of Illinois High schools, 69% of students completed all of their college applications online.
  • The TMP Worldwide college admission marketing survey shows the proportion of schools without an online application capability further decreased over the past year from 11% to 6%.

How many applicants did your institution lose this school year?

    Article written by 

    Cofounder, Partner, Software Development

    Located in Buffalo, NY

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